Real Estate Content Ideas that Demonstrate Your Expertise
You don’t want all of the content on your social media profiles to be about real estate, but you of course want to show off your knowledge and what makes you the best agent! Whether it’s Facebook, Instagram or LinkedIn for real estate agents, there are many ways to share your expertise through social media.
- Tuesday Tips – Offer weekly tips for first-time buyers, downsizers, saving for a down payment, etc.
- Dispel a Common Myth – For example, “You don’t have to come up with 20% down to buy a house.” Because, not everyone knows the ins and outs of real estate like you do.
- Partner Profiles – Share a photo with your go-to plumber, inspector, painter, etc. and link to their social profiles. They might in turn share it with their followers.
- Schooling – Doing some continuing education or working towards a new designation? Share photos on social media while in class or studying, talk about what you’re learning and how it will help your clients.
- Market Update – Share a monthly market update for your area including closings, average sale price, days on market etc. People especially love to know what homes are selling for.
- Mortgage Monday – Create a weekly post on current rates.
- Industry News – Share a top story about news on the national real estate industry front.
- Share a Struggle – Things don’t always go as expected when it comes to buying and selling real estate. Don’t be afraid to use social media to share a challenge and how you helped your clients overcome it.
- New Listings – Don’t just post a photo on Instagram or Facebook of the exterior of the home with the caption, “Just Listed!” Share an interesting feature of the home like a beautiful chandelier or the view from the back deck, because that’s much more intriguing for your followers.
- Infographics – There are lots of great real estate infographics available online that make complex topics easier to understand. Pinterest can be a great place to search, or create your own using Canva.com.
- Latest Blog Post – Give a quick overview of what you wrote about on your blog and share a link to your blog site so people can read more.
- Commonly Asked Questions – Share answers to some of the questions you’re asked most often.
- Open House – Hosting an open house? Do a quick video from there. Don’t sell, just talk about a great feature of the home or garden and ask people what they’re up to today.
- Before and After – Post before and after photos on social media of properties you staged or made improvements to before listing.
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