Demonstrate Your Love of Community
Be a local tour guide. Show off your love for and knowledge of the communities you serve. Because, it’s important to remember, social media post ideas for Realtors aren’t only about buying and selling!
- Profile a Local Business – Because sharing the love with local businesses can go a long way to promoting your business. For example, post about your favorite neighborhood coffee place, bakery or pizza parlor and link to the shop’s social profile.
- Neighborhood Guide – A carousel post on an Instagram real estate profile are a great way to showcase different features of a neighborhood, from architectural styles, schools, restaurants, and recreational opportunities.
- Historic Photos – Sharing old photos on your real estate profile is a great way to teach about the history of a neighborhood or as a way to engage by asking people is they can identify the location. The website Wikimedia Commons is a great source for old photos that are legal to use. Regardless of where you get a photo, pay close attention to any copyright restrictions. And never use an image you’re not authorized to use. I follow one called “Growing up in OKC” on Facebook.
- Hit the Town – Post a photo of yourself dining at a favorite local restaurant and share what you had and why you loved it. Tag the restaurant’s social profile in your post and they might even share it with their followers.
- Interview a Community Leader – Speak to a school principal, the mayor or someone from the local planning commission to find out what’s happening in the community.
- Be the Neighborhood Know it All – Let people know about a new store opening or a new planned development in town so you can become the authority people turn to.
- Fun Facts – Research the history of names in the community (schools, bridges, parks, etc.) and share what you learned on social.
- School Events – Neighborhood school news can be great to share on Facebook or Instagram for Realtors. Promote local school musical performances, plays, sports and fundraising events.
- Local News – Was a local artist just granted a prestigious exhibition? Did a local teacher win a national award? Is it girl scout cookie time? If so, promote your local troop and ask people what their favorites are.
- Share Your Love of Home – Next time you’re out for a walk around your neighborhood, share photos of the flowers in bloom, or homes decorated for the holidays. You might make a connection right on your own block!
- Community Service – Helping out at a local event? Collecting for charity? Or maybe you’re volunteering at a local shelter? Profile the charity and let people know how they can help out.
