(Article found in DFW Morning News Magazine)
November 7th, 2024, Dallas/Fort Worth, TX –
DFW Morning News | TOP WORK PLACES SMALL COMPANY | FIRST-TIME WINNER
LocalPRO Live
You won’t be hearing a morning show called “Local Pro Live” on your AM or FM radio dial. But organizers of the popular program that happens every Monday morning at 9 put so much care into it that listeners could be excused for confusing it with a professional, over-the-air broadcast.
Produced for its employees by Flower Mound-based Local Pro Realty, “Local Pro Live” is an all-hands, Microsoft Teams video call, said Deana Custer, Local Pro’s president and co-owner. However, she added, “We treat it like it’s an actual morning show.”
The interactive, hourlong gathering includes segments where agents tell about a success they’ve just had, for example, or give a shoutout to one of their peers. The company’s marketing or leads team might chime in to provide employees with a tip or two. Broker and co-owner Tricia Andrews may give an update on changing market conditions. And Local Pro’s director of culture could talk about an upcoming fundraiser or social event. “It’s a way to start the week off right,” Custer said.
The unique, upbeat event seems characteristic of Local Pro, a residential and commercial real estate brokerage founded in 2014. According to Custer and Andrews, the company prides itself on celebrating wins — regularly giving out “Heart” awards (Heart stands for Honor, Excellence, Adaptability, Reliability, Transparency) — and on listening to its agents. After one of their suggestions, for instance, a proprietary web portal was created to sign documents with two clicks of a mouse.
“If we hire people we believe in and then pour into them and equip them and pray for them and challenge them and encourage them, we know they will rise to the occasion and become the best agents they can possibly be,” Custer said.
About LocalPRO Realty
LocalPRO Realty is redefining support and service in the real estate landscape in the Dallas-Fort Worth area, serving both residential and commercial sectors. We offer unparalleled support and services designed to empower our agents, including advanced database management, cutting-edge marketing services, and a proprietary platform that monitors production and revenue share status. With LocalPRO Realty, agents have everything they need to streamline their operations and excel in today’s competitive market
Local Pro’s employees appear to agree. The company “provides a collaborative environment that brings out the best in me,” said one. “The leaders are responsive, passionate and care about my overall well-being.”
Contact Information:
Deana Custer
deana@localprorealty.com
(972) 400-0017
Tricia Andrews
tricia@localprorealty.com
(469) 422-8841
Learn more about LocalPRO Realty
www.localprorealestate.com
